Personal Opportunity

I have talked to quite a few people who are scared of this market. But there is opportunity everywhere. The majority of the people I talk to have are living in one of the greatest opportunities available, there own home! The home that you live in is one of the greatest assets you'll ever own and no matter how much the neighbor's house sold for you always know that your house is worth more! So what are you going to do about that value that your home possesses?
If there is equity in your home why don't you use it for good investments, especially if they are backed by real estate? Your home is a piece of real estate so you obviously believe that owning real estate is a good idea. But in our current market the investment that you made is currently lossing money, your equity. What would happen if you used that equity to invest in a real estate project that was guaranteed to make money in this market? What if you used that equity to buy an income producing property that would not only pay for itself but would pay off a new mortgage so that over time your net worth was consistantly increasing? How would your life change?
Obviously, increasing your net worth and cash flow do make sense so why don't more people invest their home equity in our real estate projects? The reason is that most people are scared and the fear of the unknown has a crippling effect on the decision making process. And these same people will rationalize that owning their home free and clear means that they will always have a place to live even if all their other investments don't work out. Unfortuneatly those people are only partly correct. Picture this: a person invests $500,000-$600,000 to own an investment that has a value of about $200,000; then this person has the opportunity to pay an additional $2,000 a year (in taxes) and $200 a month (in utilities) plus additional monies in maintenance for the privilege of keeping this asset. OR Picture this: a person borrows some money from their home and buys an income property; this property pays them monthly to own the property, over time the property pays its self off so that it is owned free and clear, and the income from the property pays all expenses and pays you for your faithful service and foresight; you now own a $200,000 property that pays you $2,000 a month and pays the expenses.
I hope that I can help more people see the value of investing using their home equity. Home equity, just left in the property, is subject to the ups and downs and whims of our market. But home equity that is used for investment is guaranteed to pay forever. Those who understand this simple idea will still own their homes, will still get any market appreciation but will also gain the value of the cash flow and increased net worth from investing their home equity.